The city of Indian Wells is home to some of the country’s wealthiest retirees who flock to world-class golf courses once played by entertainer Bing Crosby and President Dwight D. Eisenhower. It has always been a destination of the privileged class. It’s home every year to the Bob Hope Chrysler Classic golf tournament and the prestigious Desert Town Hall of Indian Wells lecture series. Today, the city focuses on landscape and beautification. In 1990, the city won a national citation of excellence in urban design from the American Institute of Architects, for its beautification effort of a former stagecoach trail within city limits. In addition to preserving its resort and residential status, the city hopes to become the Coachella Valley’s financial district, enticing brokerage, accounting and banking firms to build and settle within city limits.